I led the creation of a comprehensive brand identity — defining a bold mark, cohesive color palette, versatile typography, and a distinctive visual voice that set the foundation for the platform’s personality. From there, I developed a modular design system with clear hierarchy, intuitive navigation cues, and responsive layouts, ensuring users can effortlessly follow esports brackets of leading competitions. I produced a suite of on-brand social assets—announcements and promotional templates, cover images, and more — so every touchpoint shared a unified, high-impact look from launch onward.